Brandalize | ABOUT US
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ABOUT US

Get to know us better

About Us

Brandalize provides excellent sourcing and buying solutions for ready wear and Fast Fashion in Turkey and the neighbouring countries, offering a wide range of services for a variety of customers.

Our company’s culture is based on focused energy, proactive and innovative approach towards all issues to the best interest of its customers and partners. These are the key factors of Brandalize’s success in the international markets for many years.

Today Brandalize’s office is a true reflection of its creative and innovative nature, transparency with clear and unlimited vision, and the ability to expand without borders. One would immediately take notice of these qualities at the first visit to our office and the very first meeting with the Brandalize team.

HISTORY

Brandalize Ltd was established in 2000. Founded by Sema Özyuva  operated in partnership with Frank Zielman as one of the first Buying Office concepts in Turkey with a Turkish/European management. The European management is in particular characterised by Brandalize’s service , communication, quality and working discipline.

Throughout the years of hard and dedicated work, Brandalize developed a thorough knowledge of the local industry, economical influences, and full understanding of the international business environment.
Initially we worked for bigger wholesale companies in Europe, from 2006 and onwards our company developed the strategy to work directly with retailers and brand makers.

SUPPLIERBASE

brandalize-about-us-supplierbaseOver the last decade we have built many strong and solid partnerships with thoroughly selected manufacturers.  This in order to guarantee that our customers will receive the most optimal product at the best possible price and highest quality and service standards. Over the past years Brandalize understands the importance of and the need to focus on “quality” as the main core asset of supply business.

 

Throughout Brandalize’ ‘s history:

  • Awareness to required fashion retail and industrial standards
  • Quality of service and product
  • Innovation, strong trendwatching and expertise
  • have formed the basis of our company’s services.

VALUES

Brandalize’s motto “Your Eye Where You Buy” explains our service mentality for our customers, as their very own office extended to where the local production is.

Our vision is to maintain the availability of the Turkish production at the disposal of interested parties by pro-actively ensuring precision, perfection, quality, accuracy and speed. Brandalize believes in the necessity of compliance with social, fair and ethical codes of conduct and environmental issues.

 

Brandalize strives to be an attractive employer with a positive attitude towards its employees. And to create a companyculture in which employees can contribute  transparant and constructive in order to reach the best performance and carreer satisfaction

Brandalize gives top priority to achieve excellent quality of service, and to assure quality of the sold product as “” and compliance with set requirements.

TURKEY EXPORTS

Turkey is the world’s 7th top clothing supplier and 14th top textile commodity supplier.

Turkey ranks 2nd among the countries supplying apparel to the EU and USA. With a share of 3.8% Turkey ranks 6th among the apparel manufacturing countries in the world.

Other consumer products, i.e. household items, leather goods and glassware, are also produced and exported to a large extent. Recently, agricultural products are being processed and packed for consumer use and are being exported in growing quantities.

Turkey’s geographical proximity to the EU market is an extreme value by itself. Deliveries from Turkey can easily be arranged by land, air or sea – with 48 hours to 3 weeks maximum of transportation time. The major ports and textile industry areas are marked on the map below.

brandalize-textil-maps

TURKEY IS A RESOURCEFUL MARKET TO BUY FROM, DUE TO ITS:
  • Partly selfsufficiency of raw materials,
  • Huge potential of skilled and unskilled work force,
  • Officially supported industrial growth,
  • Highly developed technical know-how and abilities,
  • Traditionally adopted behavior of flexibility,
  • Willingness to improve,
  • Experience and knowledge of export markets,
  • Ability to provide quick response,
  • Facilitated supply chain management systems,
  • Service minded operations.
THE TURKISH INDUSTRIES PRODUCING FOR THE EXPORT MARKETS HAS BEEN WELL RECOGNIZED FOR THEIR:
  • Short lead time betwene 4 and 9 weeks,
  • Quick delivery terms,
  • Quality standardization,
  • Flexibility and cooperation,
  • Reliability in international transactions,
  • Awareness of the value of “design input” and creative capability.
HIGHLIGHTS OF THE HISTORICAL DEVELOPMENT OF TURKEY’S EXPORTS ARE AS FOLLOWS:
  • 1970 investments in yarn spinning and weaving,
  • 1980 successful development in circular knit and ready-to-wear industries,
  • 1995 customs union with the European Union (No customs taxes),
  • 1996 investment of approx. $2,3 billion in textile machinery,
  • 2003 investments in and awareness of “design”